We were approached to supply a synthetic ice skating rink to be installed as part of a ‘Frozen’ themed experience to be opened in Taiwan. The whole experience was designed for families to become immersed in the fun and excitement that was based around the smash hit film. The result was a huge success with thousands of visitors enjoying the experience.
We were asked to supply and install one of our synthetic ice skating rinks into a new shopping mall opening in Nanning, China. Due to the shape of the available space, a bespoke design was manufactured and then shipped out to China ready for our install team to fly out and build the rink. Attention to detail was crucial as the unusual shape was carefully crafted to fit within the available space. For this installation a bespoke, glass barrier system was also installed. We were very pleased with the final results and this huge 650m2 synthetic skating rink has to be amongst one of our favourite installations. Remember we can supply our rink packages anywhere in the World!
Tiffany wanted to create an activation in London to launch their latest perfume in time for the busy festive season. They identified the iconic Covent Garden as their destination of choice and through one of our agency partners and months of planning a pop up skating rink was installed by us, alongside their merchandise store. Clear and visually stunning brand awareness was key to the activations success. As you can see from the pictures, the final result was breathtaking! Voted London’s best pop up skating rink it was fully booked throughout the entire 5 week run and also enabled Tiffany to achieve record sales for their perfume.
Having already worked with the GB Winter Olympics and Paralympic Teams we were asked to set up a Curling Lane activation across the UK for one their major sponsors – Virgin Media. We travelled across the UK setting up our ‘pop up’ Curling event at their offices for employees to compete in a series of competitions.
It was a huge success and linked all the regional offices together with a competition that could be shared nationally!
The London Gin brewer, Sipsmith, approached us with a vision. For a winter promotion of their famous gin they wanted to have a bespoke ice skating rink installed on the rooftop of Oxford Street’s John Lewis. And of course, we said we would be delighted to make it happen.
The idea was in celebration of the 17th Century Frost Fairs when Londoners would adventure onto the frozen River Thames whilst sipping on hot gin. Within just one day of installing, the 9. X 7m synthetic ice skating rink was ready. On top of the popular John Lewis store there was suddenly a secret winter wonderland.
The Sipsmith promotion ran for twelve weeks and our ice rink became a huge success, attracting over seven thousand skaters to the top of John Lewis. People got their skates on and voted it as one of London’s best skating rink destinations. Our synthetic ice rinks have helped many campaigns become a success, get in touch to hire our ice rinks +44 (0) 1182 – 080 067
Dancing on Ice is something that we knew all about but Shopping on Ice, on the other hand, was something new. We were approached by a London Event Agency with an idea of creating the world’s first Supermarket Ice Rink. The festive idea was for a National sales campaign for Iceland. It involved transforming the aisles in Iceland’s brand new Stratford store into an ice rink. Of course, we were thrilled to bring this idea to life and within just a day before the store’s grand opening we fitted our synthetic ice skating panels into the aisles. It was ready to give people a shopping experience they’d never forget.
When a theme park in the town of Victoria, Seychelles, required a permanent synthetic ice rink installed, we were delighted they chose us to do the job.
We manufactured the skating rink in the UK and it was then shipped via container to the island. Our team of in-house engineers then flew out to install the rink which was complete and ready for skaters within two days.
Located inside the park alongside rides, simulators and arcade games, our permanent synthetic ice rink has been a very welcome addition, loved by both locals and tourists. As it was installed in an air-conditioned building, it provides the ultimate comfort for skaters while also giving them protection from the sunshine whilst skating.
Call us on +44 (0) 1182 – 080 067 if you’d like to discuss having a permanent synthetic ice rink
Mobile Curling Rink for BT Sport Mobile Curling. We were very proud to be chosen to supply our synthetic mobile curling rink by BT Sport for the popular “BT Sports Panel Show”. Our mobile curling rink was on hire to demonstrate the fantastic sport of curling on the morning programme. We built the rink in the studio of the International Broadcast Centre which was situated in the Olympic Village, London.
Presenters Tim Lovejoy and Matt Dawson attempted a go before letting the professionals, silver medallists Eve Muirhead and David Murdoch, show them how it’s done.
When Harrods required an ice rink for their 2013 Christmas marketing campaign, we were delighted to supply one of our synthetic solutions. We were asked to help create a short film where Santa would end up skating on the roof of the iconic Harrods store in London.
The film’s storyline meant building the rink on the Brompton Road store’s helipad. The rink also needed to be positioned in a way that would highlight the world famous Harrods dome in the background. As the filming was going to be taking place at night, the windows in the dome would be lit up, helping to bring focus to it. Following discussions with the team, we built a rink of 12m x 12m (144m²) for the professional skater to use. As this was a film production, the use of our ice rink barriers was not applicable. Once this was all set up, along with the cameras, filming was ready to begin and took place over 2 star-filled nights in the city. After all filming was complete, we dismantled the rink and lighting. The editors then took the footage and turned it into the wonderful video campaign that went out across the Harrods website and their social media channels.
If you require an ice rink for a Christmas marketing campaign, get in touch!
Lane End, Villas, Shinfield Road, Reading, Berkshire, RG2 9BS United Kingdom
+44 (0) 1182 080 067
sales@ice-magic.com
